Nickolas KolaAbout
Line-engraved portrait of Nick

About

I lead UX and product design for complex products at scale.

Fifteen years across enterprise, government and SaaS, from Microsoft's cloud and AI content ecosystem to Stanford Medicine. Research-led, systems-minded, and hands-on from discovery to delivery.

Now

  • UX/UI LeadMultidots, since May 2026
  • Founder, BlockPatternAgentic AI implementation and training

Sydney, Australia · open to relocating to the US

AI first

Product design, built AI first.

AI runs through every stage of how I design, from research and concepts to prototypes and production-ready code. I work in tools like Figma Make and Claude Design, and direct teams of agentic AI that research, draft, build and test alongside me. The result is more explored, better tested and faster to ship, and still grounded in what users need.

  • Prototype in the toolsFigma Make and Claude Design turn ideas into working, testable prototypes fast.
  • Agentic AI teamsAgents that research, build and check the work, with me directing and reviewing.
  • Still user-centredAI speeds the work up. Real users and evidence still decide what ships.
One more thing

This site was built with a team of AI agents.

From a blank brief to launch, I directed my team of agents through design, development and QA. The build is its own case study.

See how it was made

ExperienceTimelineRoles

Jan 2011 to Jul 20209 yrs 6 mos

Founding Product Designer , Kola Consulting

Founded and ran a product design consultancy delivering UX, UI and product design, shipping mobile apps, mobile games and web experiences for clients.

  • 12+ mobile apps
  • 3 mobile games (iOS and Android)
  • 24+ web experiences
  • Homes NSW
  • AC3
  • ASAP+ China
Jul 2016 to Jul 20182 years

Principal Product Designer , ASAP+ China

Owned UX, UI and product design for two mobile products and a back-end CMS, from discovery to delivery.

See TripCash × TravelFree
  • Two mobile products
  • Back-end CMS
  • Discovery to delivery
  • Sydney
  • Shanghai
Jul 2020 to Mar 20216 month contract

Lead UX Designer , Sheridan

A single project: creating the Sheridan Design System for their website, with UX and UI for desktop and mobile web and a Figma design library for consistency and speed.

  • 6 month contract
  • Single project
  • Desktop and mobile web
  • Figma design library
  • Sheridan Design System
Mar 2021 to Nov 20243 yrs 8 mos

Lead UX Designer, User Research & Testing , 10up

Built Microsoft's enterprise usability testing framework, and led UX and research for the clients listed here.

See the Microsoft case study
  • Microsoft
  • Salesforce
  • Meta
  • Starbucks
  • Stanford Medicine
  • California Government
  • UX Design
  • UX Research
  • Design Leadership
Jun 2021 to Sep 20221 yr 3 mos

Lead Product Designer , The Product Agency

UX, UI and product design for early-stage and scaling products across web and mobile, shaping direction with founders.

  • Web and mobile
  • Early-stage products
  • Scaling products
  • Multipli
  • Tender Loving Cuisine
  • MobileyMe
Nov 2024 to present2 years

Founder, Agentic AI Implementation , BlockPattern

Founded an agentic AI training and implementation practice that designs, builds and deploys custom AI agents for SMB and enterprise clients, and trains teams in agentic AI, from discovery to controlled deployment.

  • Agent design
  • Human in the loop
  • Controlled rollout
  • Custom AI agent build
  • Agentic AI design
  • Agentic AI training
May 2026 to present6 months

UX/UI Lead , Multidots

Leading UX, UI and research for large-scale platforms for multinational clients across APAC and the United States.

  • UX, UI and research
  • Multinational clients
  • APAC and United States
  • Peet
  1. May 2026 to present

    Multidots, UX/UI Lead

    6 months

    Leading UX, UI and research for large-scale platforms for multinational clients across APAC and the United States.

    • UX, UI and research
    • Multinational clients
    • APAC and United States
    • Peet
  2. Nov 2024 to present

    BlockPattern, Founder, Agentic AI Implementation

    2 years

    Founded an agentic AI training and implementation practice that designs, builds and deploys custom AI agents for SMB and enterprise clients, and trains teams in agentic AI, from discovery to controlled deployment.

    • Agent design
    • Human in the loop
    • Controlled rollout
    • Custom AI agent build
    • Agentic AI design
    • Agentic AI training
  3. Jun 2021 to Sep 2022

    The Product Agency, Lead Product Designer

    1 yr 3 mos

    UX, UI and product design for early-stage and scaling products across web and mobile, shaping direction with founders.

    • Web and mobile
    • Early-stage products
    • Scaling products
    • Multipli
    • Tender Loving Cuisine
    • MobileyMe
  4. Mar 2021 to Nov 2024

    10up, Lead UX Designer, User Research & Testing

    3 yrs 8 mos

    Built Microsoft's enterprise usability testing framework, and led UX and research for the clients listed here.

    See the Microsoft case study
    • Microsoft
    • Salesforce
    • Meta
    • Starbucks
    • Stanford Medicine
    • California Government
    • UX Design
    • UX Research
    • Design Leadership
  5. Jul 2020 to Mar 2021

    Sheridan, Lead UX Designer

    6 month contract

    A single project: creating the Sheridan Design System for their website, with UX and UI for desktop and mobile web and a Figma design library for consistency and speed.

    • 6 month contract
    • Single project
    • Desktop and mobile web
    • Figma design library
    • Sheridan Design System
  6. Jul 2016 to Jul 2018

    ASAP+ China, Principal Product Designer

    2 years

    Owned UX, UI and product design for two mobile products and a back-end CMS, from discovery to delivery.

    See TripCash × TravelFree
    • Two mobile products
    • Back-end CMS
    • Discovery to delivery
    • Sydney
    • Shanghai
  7. Jan 2011 to Jul 2020

    Kola Consulting, Founding Product Designer

    9 yrs 6 mos

    Founded and ran a product design consultancy delivering UX, UI and product design, shipping mobile apps, mobile games and web experiences for clients.

    • 12+ mobile apps
    • 3 mobile games (iOS and Android)
    • 24+ web experiences
    • Homes NSW
    • AC3
    • ASAP+ China
7 roles · Jan 2011 to now

Decisions grounded in evidence

Specialist research and usability testing, including the case for research on projects that hadn't planned for it.

Structure that holds as products grow

Information architecture, interaction design and design systems for complex content ecosystems.

Craft from discovery to delivery

Workshops, service blueprints, Figma prototypes and close work with engineers through to launch. Accessible by default.

Leadership and alignment

Setting standards for the discipline, mentoring designers, and working with executive stakeholders across time zones.

Worked with

  • Microsoft
  • Salesforce
  • Meta
  • Starbucks
  • Stanford Medicine
  • BUPA
  • Merck
  • California Government
  • CalMatters
  • Sydney University
  • Homes NSW
  • Askable

Say g'day

Let's make something clear.

Contacts

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